REVERIE
Reverie is a fragrance brand rooted in the transformative power of imagination. Each scent is crafted to transport you—blurring the boundaries between the real and the surreal, the familiar and the unknown. Drawing on the poetry of contrasts, Reverie helps you feel grounded yet uplifted, centered yet inspired. The fragrances evoke a dream-like state, inviting moments of reflection, wonder, and personal expression.
Reverie is a fragrance brand rooted in the transformative power of imagination. Each scent is crafted to transport you—blurring the boundaries between the real and the surreal, the familiar and the unknown. Drawing on the poetry of contrasts, Reverie helps you feel grounded yet uplifted, centered yet inspired. The fragrances evoke a dream-like state, inviting moments of reflection, wonder, and personal expression.
BRANDING
ART DIRECTION
PACKAGING
ART DIRECTION
PACKAGING
CHALLENGE
In a saturated fragrance market dominated by loud luxury and mass-produced scents, the emotional and imaginative aspects of perfume are often lost. Fragrance is too often reduced to status or seduction, rather than being embraced as a tool for self-connection, introspection, and escape. Reverie challenges this norm by offering a more intimate, artful experience—one that reconnects people with their inner worlds through scent. The brand invites users to pause, dream, and return to themselves, elevating fragrance into a personal ritual of transformation and reflection.
In a saturated fragrance market dominated by loud luxury and mass-produced scents, the emotional and imaginative aspects of perfume are often lost. Fragrance is too often reduced to status or seduction, rather than being embraced as a tool for self-connection, introspection, and escape. Reverie challenges this norm by offering a more intimate, artful experience—one that reconnects people with their inner worlds through scent. The brand invites users to pause, dream, and return to themselves, elevating fragrance into a personal ritual of transformation and reflection.
EXECUTION
The swan—a symbol of elegance, individuality, and quiet strength—captures Reverie’s essence: sophisticated, mysterious, and boldly unique. The typography, a high-contrast serif with sculptural forms and refined rhythm, balances classic sophistication with a modern edge. Rooted in the concept of duality—softness and strength, clarity and depth—the brand system feels ethereal yet intentional.