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POLAR Sparkling Northern Refreshment
(2024)


 
POLAR
Dark Storm is a music festival held in Chemnitz, Germany, known for its eclectic lineup that features a mix of genres including EBM, punk, dark wave, and gothic metal. This year, 
the festival embraces a punk theme, inviting punk artists to celebrate the raw energy and rebellious spirit of punk music. 

PACKAGING 
ART DIRECTION
BRANDING

CHALLENGE

Dark Storm, a punk festival in Chemnitz, Germany, needed a brand identity that screamed rebellion and raw energy. The challenge was to visually translate the spirit of punk music into a design that felt both aggressive and authentic. It had to capture the essence of a storm –
a chaotic, visceral experience that would resonate with the festival's target audience.


EXECUTION

Distressed typography and stark monochrome visuals scream rebellion. Searing red slashes cut through the darkness, a visual "firestorm." A modular logo adapts and amplifies the brand's chaotic spirit. This defiant design promises an uncompromising, sonic onslaught.