DARK STORM
Dark Storm is a music festival held in Chemnitz, Germany, known for its eclectic lineup that features a mix of genres including EBM, punk, dark wave, and gothic metal. This year, the festival embraces a punk theme, inviting punk artists to celebrate the raw energy and rebellious spirit of punk music.
Dark Storm is a music festival held in Chemnitz, Germany, known for its eclectic lineup that features a mix of genres including EBM, punk, dark wave, and gothic metal. This year, the festival embraces a punk theme, inviting punk artists to celebrate the raw energy and rebellious spirit of punk music.
BRANDING
ART DIRECTION
POSTER DESIGN
ART DIRECTION
POSTER DESIGN
CHALLENGE
The challenge was to develop a modular identity system that could stretch across a variety of formats—posters, merchandise, digital, and spatial—without losing its edge. It needed to translate the rebellious, high-voltage energy of punk into a cohesive brand language, one that could speak directly to its audience: bold, expressive, and deeply rooted in community. The goal was to create not just a look, but a feeling—visceral, loud, and unmistakably tied to punk’s raw legacy—while maintaining flexibility and consistency across all festival touchpoints.
EXECUTION
Brand identity and poster system for Dark Storm Music Fest channel the unfiltered power of 90s punk—raw, gritty, and built on the bones of DIY culture. Drawing from the visual language of underground zines and photocopied show flyers, the design system embraces imperfection: distorted type, torn paper edges, halftone textures, and chaotic layering collide to create an aesthetic that feels as loud as the music itself.
The bold use of red cuts through every composition, anchoring the system in a visual language of danger, movement, and rebellion. High-contrast photography amplifies energy, while modular layouts offer flexibility across formats without losing intensity.
Brand identity and poster system for Dark Storm Music Fest channel the unfiltered power of 90s punk—raw, gritty, and built on the bones of DIY culture. Drawing from the visual language of underground zines and photocopied show flyers, the design system embraces imperfection: distorted type, torn paper edges, halftone textures, and chaotic layering collide to create an aesthetic that feels as loud as the music itself.
The bold use of red cuts through every composition, anchoring the system in a visual language of danger, movement, and rebellion. High-contrast photography amplifies energy, while modular layouts offer flexibility across formats without losing intensity.